Mobile shopping during COVID-19: the effect of hedonic experience on brand conspicuousness, brand identity and associated behavior

W Jiang, Y Song - International Journal of Environmental Research and …, 2022 - mdpi.com
COVID-19 has impacted economic and social conditions around the globe. In a post-
pandemic world, the labor models have been shifting in favor of working from home and …

Man made beautiful: The social role of grooming and body work in performing middle-aged corporate masculinity in South Korea

JK Elfving-Hwang - Men and Masculinities, 2021 - journals.sagepub.com
This article examines how middle-aged urban men in South Korea relate to age-relevant
ideas of beauty in a society in which youthful muscular bodies are increasingly presented as …

Gender Differences in the Relationship between Coming Out as LGB to Family and Depression in South Korea

H Lee, SJ Jeong - Society and Mental Health, 2024 - journals.sagepub.com
Previous studies on the coming out and the mental health of sexual minorities have often
overlooked experiences in non-Western societies and the various patterns of coming out …

Migrant mothers and neoliberal feminism: diasporic audience research on the Korean reality show strangers

CS Lee, J Lee - Feminist Media Studies, 2023 - Taylor & Francis
This study analyzes the ways in which media represent maternal femininity under the
context of neoliberalism and migration, and how diasporic housewives rework such …

“Korean Women All Make Bad Wives”: Misogyny and Nationalism in Online Discourses Promoting Interracial Relationships Between Korean Men and White Women

MJ Lee - Men and Masculinities, 2024 - journals.sagepub.com
South Korea, which has, for a long time, prided itself as a mono-racial nation, is
experiencing a significant shift in its demographic from racial homogeneity to multi-raciality …

“The Story of You and Me”: Strategic Ambiguity in the Paratextual Reception of Kim Ji-Young, Born 1982

JH Koo - Feminist Media Studies, 2024 - Taylor & Francis
This article explores the connection between the online commentary on the South Korean
novel, and later film, Kim Ji-Young, Born 1982 (2016; film released in 2019), and the …

[图书][B] Transnational intimacies: Korean television dramas, romance, erotics, and race

MJ Lee - 2020 - search.proquest.com
In this dissertation, I examine the gendered and racial politics of women's transnational sex
tourism. I draw on thirteen months of ethnographic fieldwork with women from Europe and …

Aspirational paternity and the female gaze on Korean reality–variety TV

G Jung - Media, culture & society, 2020 - journals.sagepub.com
Korean public broadcasters are reconstructing local fatherhood through two popular reality–
variety shows Dad! Where Are We Going?(MBC, 2013–2015) and The Return of Superman …

“Who is sexually harassed? A python code haha”: imaginaries of a post-violent AI world

JJ Lee - Feminist Media Studies, 2024 - Taylor & Francis
This study examines the AI imaginaries surrounding Lee Luda 1.0, a female AI companion
designed by Scatter Lab, a start-up company based in South Korea. While the company …

Vietnamese reception of soft masculinities in korean television dramas: Desires, identifications, and gender

T Gammon - 2021 - openaccess.wgtn.ac.nz
This doctoral thesis explores Vietnamese audience reception of soft masculinities, defined
by the aestheticisation and romantic idealisation of male characters, in South Korean …