Necessary condition analysis (NCA) is an increasingly used or suggested method in many
business and management disciplines including, for example, entrepreneurship, human …

Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …

Focusing on the application of artificial intelligence, this study investigates the impact of
emotional display on user engagement with computer-generated imagery influencers …

This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …

The association between social media use and an individual's appearance dissatisfaction
has generated broad scholarly interests. This study explored the specific appearance …

Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …

The emergence of virtual influencers, who possess realistic human-like appearances and
intelligence, has provided new opportunities for brand endorsement strategy and gradually …

This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …

Purpose This study aims to explore the impact of social media influencers'(SMIs) intimate
self-disclosure on consumers' purchase intentions, with a focus on the role of parasocial …

Instagram is a critical tool for the selection of tourism destinations. Instagram travel
influencers seem to play a significant role in this process, often using geo-location data to …