With the growing realization that brands are one of a firm's most valuable intangible assets,
branding has emerged as a top management priority in the last decade. Given its highly …

Purpose–The purpose of the paper is to present a review of the existing research themes in
the area of retail branding, and note how these have developed as the conceptualisation of …

This study aims to investigate the direct effects of store image and service quality on brand
image and purchase intention for a private label brand (PLB). This study also investigates …

Purpose–This study endeavours to examine the influence of perceived product quality,
relative price and risk, respectively, on perceived product value and, ultimately, consumers' …

We examine how different determinants of perceived risk help explain variations in
purchasing preferences for national brands versus private label (store) brands (PLBs) …

The authors develop an econometric model of the relationship between a household's
private-label (PL) share and its behavioral store loyalty. The model includes major drivers of …

In this paper, different models of vertical relationships between manufacturers and retailers
in the supermarket industry are compared. Demand estimates are used to compute price …

The importance of store brands has increased. Many products carrying a label that is
exclusively available from a specific retailer chain have been introduced in recent years …

Retailers are increasingly adopting a dual‐format model. In addition to acting as traditional
merchants (buying and reselling goods), these retailers provide a platform for third‐party …

With a positive growth rate of the Indian GDP since 2003, many of the foreign retailers are
trying to set up their store in India. This has also led to the growth of the organized retail in …