Objective To inform international research and policy, we conducted a meta-analysis of the
experimental literature on pictorial cigarette pack warnings. Data sources We systematically …

The current study sought to examine the impact of strengthening cigarette pack warnings on
attention, message processing, and perceived effectiveness, through a systematic review of …

Background The efficacy of e-cigarette prevention ads among adolescents has seldom been
studied. We examined the impact of ads from the The Real Cost vaping prevention media …

Background Interventionists commonly identify promising messages for health
communication efforts based on audience members' ratings of perceived message …

Introduction In recent years, vaping prevention campaigns have proliferated in response to a
surge of e-cigarette use among adolescents in the USA. To date, the research literature has …

Target audience ratings of the likely impact of persuasive messages, known as perceived
message effectiveness (PME), are commonly used during message development and …

Target audience ratings of the likely impact of persuasive messages, known as perceived
message effectiveness (PME), are commonly used in health communication campaigns …

Health warnings are a promising strategy for reducing consumption of sugar-sweetened
beverages (SSBs), but uncertainty remains about how to design warnings to maximize their …

Do formative assessments of the expected or perceived effectiveness of persuasive
messages provide a good guide to the relative actual effectiveness of those messages? The …

Background. Measures of perceived effectiveness (PE) of ads have been validated to predict
changes in cognitive precursors of quit attempts, but a relationship between PE and actual …