The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour
(JCB) is an international journal dedicated to publishing the latest developments of …

Purpose Despite the growing interest by scholars, practitioners and public policymakers,
there are still divergent and fragmented conceptualizations of nation branding as the field is …

摘要随着消费者对环境问题的日益重视， 越来越多的酒店经营者正在进行业务转型，
以实现可持续发展承诺， 并获得更高的品牌资产。 在此背景下， 现有研究致力于检验酒店业 …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

Foreignness has long been a central construct in international business research, with
research streams examining its conceptualizations, manifestations, and consequences …

The effects of organics and country of origin (COO) on consumers' food choices have mostly
been investigated separately. In order to investigate the joint effect of these two credence …

The major purpose of place branding is to attract tourists and investors by enhancing the
value proposition of a place through its unique regional identity. We undertake two studies to …

The research aimed to explore the sustainability actions in the Australian horticulture and
dairy industries and the influences on firms adopting sustainability. The research adopted a …

This study analyzes the impact of retail price discount depth on consumer perception of
quality uncertainty and its implications. While the extant research finds a negative …

In a post-COVID-19 world, due to the increasing reliance on virtual work, global virtual teams
(GVTs) are critical for the international success of firms. A fundamental challenge that firms …