Many firms adopt green advertising and put great emphasis on the value of green marketing
strategies. However, little research has examined the effectiveness of green appeal in …

Drawing on ideas about how narratives focus attention, this paper develops a “narrative
policy image” using the Punctuated Equilibrium Theory and Narrative Policy Framework …

To promote ethical and pro-environmental behavior, hypocrisy sometimes is made salient to
individuals: ie, they are made aware that their past behavior does not conform to expressed …

Purpose The purpose of this paper is to examine the congruence effect of the product and
claimed environmental issue on green advertising on consumer responses as well as the …

China's climate change policy has rapidly evolved from one of neglect to necessity with
sinologists drawing on a wide range of theories in trying to explain this shift. The rising …

Purpose Organizations are communicating with the public about their thoughts and
behaviors relevant to the environment via social networking sites. The purpose of this paper …

Prefaces can serve a variety of functions. We would like this one to speak in somewhat
personal terms about how we came up with the idea for and embarked on the creation of this …

This article analyzes two cases of environmental advocacy initiatives in China:
institutionalizing environmental information transparency and sanctioning environmental …

Psychology of Sustainability: An Applied Perspective examines the many psychological
factors that lead to human behavioral effects on the environment. Each chapter will apply …

The determinants of environmental nonprofit organizations'(ENPOs) advocacy strategies is
particularly important in East Asian countries, such as Taiwan, in which the public values …