The paper aims to investigate social commerce systems from a systems thinking
perspective. It proposes to model the social commerce process and outlines how Following …

With the rise of social commerce, new approaches such as sharing commerce in which the
consumers, businesses and other stakeholders collaboratively perform various commercial …

The primary purpose of this study is to analyze the structure and dynamics of scientific
publications in the field of environmental management and social marketing in their …

Purpose This study proposed a theoretical model to understand user intention to use social
commerce (SC) of an emerging market based on social experience and social technology …

Due to the Covid-19 pandemic and movement control order (MCO), many small and micro-
sized enterprises in Malaysia have been relying on social media platforms to promote and …

With the surge in social media (SM) users around the world, the scope of social commerce
(SC) in brand engagement is a prominent area of discussion. The present study empirically …

Intensive use of social media has helped online travel agencies (OTAs) to identify what
things consumers find more relevant when planning their vacations online. Several online …

E-commerce is a result of technology utilization that transforms the traditional technique of
business into the digital one. This phenomenon also happens in MSMEs in Indonesia, which …

There have been significant efforts to understand, describe, and predict the social commerce
intention of users in the areas of social commerce and web data management. Based on …

Thanks to constantly improving software packages, apps, and technologies themselves,
creating and improving websites has become much easier. Excess or lack of information …