Objective: This study investigates the mediating effect of brand affection between brand trust
and brand loyalty in a coffee brand in Bangkok, Thailand. Methods: The researchers …

The rapid growth of tower assets among Indonesia's three main tower providers shows the
increasingly tight competition within the telecommunications business. Therefore, this …

Background The world economy was broken by the COVID-19 pandemic, which affected the
coffee industry. The COVID-19 pandemic's financial effects might influence equity markets …

In an era of increasingly massive disruption, beauty MSMEs need to be able to optimize the
resources they have. In the beauty industry, business competition is very tight, so consumer …

Perkembangan dunia bisnis di Indonesia memiliki pertumbuhan ekonomi yang pesat dalam
beberapa tahun terakhir, Peningkatan kelas menengah dan pertumbuhan ekonomi yang …

Contribution/Originality: This research contributes to emphasizing that customer satisfaction,
technology adoption, and flexibility play an important role in performance recovery of the …

The variety of lifestyles has an impact on several business fields, including the culinary field.
Sales of food and beverages grew in line with rising income or the level of public …

This study aims to analyse whether service quality, store atmosphere, and pricefairness
have an influence on customer loyalty either directly or using the customer satisfaction …

The objective of this research is to identify the effects of store atmosphere and price fairness
on the loyalty of Niwa Garden's customers with the mediation of customer satisfaction. This …

Tujuan dari penelitian ini adalah untuk mendapatkan pemahaman yang lebih mendalam
mengenai apakah terdapat pengaruh yang signifikan dari faktor-faktor seperti kualitas …