[PDF][PDF] A systematic literature review of the adoption of a blue ocean strategy by small and medium enterprises for sustainable growth
Market dynamics are shifting abruptly as businesses integrate technology and other
macroeconomic factors. Even as market ground breakers, an enterprise must invest massive …
macroeconomic factors. Even as market ground breakers, an enterprise must invest massive …
[HTML][HTML] The approach of value innovation towards superior performance, competitive advantage, and sustainable growth: A systematic literature review
The value innovation strategy of pursuing differentiation and low cost has diverged and
correlated with various notions and perspectives, which adds complexity and ambiguity to …
correlated with various notions and perspectives, which adds complexity and ambiguity to …
Role of adaptive selling and customer orientation on salesperson performance: Evidence from two distinct markets of Europe and Asia
Adaptive selling and customer orientation have been considered imperative for successful
salespeople. Although these topics have been frequently studied in the literature, most …
salespeople. Although these topics have been frequently studied in the literature, most …
Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications
J Aspara, H Tikkanen - Journal of Business Research, 2013 - Elsevier
Business researchers have a growing interest in value creation perspectives to firm strategy.
The present article provides a novel examination of the financial performance implications of …
The present article provides a novel examination of the financial performance implications of …
[HTML][HTML] Examining the emergence and evolution of Blue Ocean Strategy through the lens of management fashion theory
DØ Madsen, K Slåtten - Social Sciences, 2019 - mdpi.com
Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations,
rather than going head-to-head with competitors, try to create and exploit new market …
rather than going head-to-head with competitors, try to create and exploit new market …
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
I Christodoulou, PA Langley - Journal of Strategic Marketing, 2020 - Taylor & Francis
ABSTRACT Blue Ocean Strategy (BOS) has attracted a resurgence of interest following
various market discontinuities, including digital disruption, the growth of the sharing …
various market discontinuities, including digital disruption, the growth of the sharing …
[PDF][PDF] Blue ocean strategy: A study over a strategy which help the firm to survive from competitive environment
GJ Dehkordi, S Rezvani, N Behravan - International Journal of …, 2012 - academia.edu
The purpose of this conceptual paper is to introduce one of the controversial issues in the
business world which is labeled blue ocean strategy, this study also highlight blue oceans …
business world which is labeled blue ocean strategy, this study also highlight blue oceans …
Testing the Validity of Blue Ocean Strategy versus Competitive Strategy: An Analysis of the Retail Industry.
We investigate the nature of the competition process in retailing by contrasting blue ocean
strategy and competitive strategy. We develop a methodology to test the core assumptions of …
strategy and competitive strategy. We develop a methodology to test the core assumptions of …
[图书][B] An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space
A Mebert, S Lowe - 2017 - taylorfrancis.com
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem
facing all businesses: how to perform better than your competitors? Their solution involves …
facing all businesses: how to perform better than your competitors? Their solution involves …
[PDF][PDF] A model for value-based selling: Enabling corporations to transition from products and services towards further complex business models
J Lindström - Journal of Multi Business Model Innovation and …, 2014 - riverpublishers.com
The paper introduces a tested and verified model for value-based selling, based on an
action research approach spanning multiple business models during five cases in a …
action research approach spanning multiple business models during five cases in a …