Market dynamics are shifting abruptly as businesses integrate technology and other
macroeconomic factors. Even as market ground breakers, an enterprise must invest massive …

The value innovation strategy of pursuing differentiation and low cost has diverged and
correlated with various notions and perspectives, which adds complexity and ambiguity to …

Adaptive selling and customer orientation have been considered imperative for successful
salespeople. Although these topics have been frequently studied in the literature, most …

Business researchers have a growing interest in value creation perspectives to firm strategy.
The present article provides a novel examination of the financial performance implications of …

Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations,
rather than going head-to-head with competitors, try to create and exploit new market …

ABSTRACT Blue Ocean Strategy (BOS) has attracted a resurgence of interest following
various market discontinuities, including digital disruption, the growth of the sharing …

The purpose of this conceptual paper is to introduce one of the controversial issues in the
business world which is labeled blue ocean strategy, this study also highlight blue oceans …

We investigate the nature of the competition process in retailing by contrasting blue ocean
strategy and competitive strategy. We develop a methodology to test the core assumptions of …

In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem
facing all businesses: how to perform better than your competitors? Their solution involves …

The paper introduces a tested and verified model for value-based selling, based on an
action research approach spanning multiple business models during five cases in a …