Views abound on the impact of the Internet and e-commerce on traditional forms of retailing.
Scenarios range from on the one hand, the almost total devastation of existing physical …

The Marketing Book is everything you need to know, but were afraid to ask about marketing.
Divided into 25 chapters, each written by an expert in their field, it'sa crash course in …

This article reviews retail change in Europe over the past 20 years. The sociocultural context
of retailing in Europe is briefly discussed before macro level changes in the relative scale of …

Innovation in retailing is under-investigated in academia and yet a highly relevant concern
given the current changes in the retail landscape. Although retailing is often characterized …

The impacts and activities of international retailers have been largely ignored in the
globalisation discourse. A possible reason for this is the absence, in international retailing …

Most of us think we know something about retailing: we shop, we buy, we consume. But
retailing, perhaps more than any other economic sector, has been transformed …

The aim of this research is to define the development and boundaries of the retailer brand
primarily through the elements of identity and image. Two perspectives are introduced to …

Purpose–To examine shopping orientation, information search, and demographics of
multichannel customers in comparison to traditional single channel customers …

This paper examines the organizational challenge of e-commerce for emerging retail
transnational corporations (TNCs). The paper begins by scoping and conceptualizing the …

Innovation in marketing channels is a theme that has been treated in reference to specific
areas of innovation or to single categories of subjects within channels. Fewer studies have …