Across the social sciences, there is a wealth of research on the role of language in
persuasion in interpersonal communication. Most of these studies have been conducted in …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

In this paper, we examine which content characteristics lead to increased sharing of political
information on social media, and which role political ideology has in user sharing behavior …

Empires rise and fall. Majority groups shrink to mere plurality. Political generations succeed
each other. Parents age, and children grow up. Even department chairs come and go. Each …

A 2 (Threat: high vs. low)× 2 (Frame: gain vs. loss)× 2 (Choice: yes vs. no)× 2 (Behavior:
prevention vs. detection) factorial design Web-based experiment (N= 814) was conducted to …

The study introduces a model of crisis information sharing based on Twitter discussions of
the missing Malaysian Airlines Flight 370. Grounded in the Elaboration Likelihood Model …

Abstract Language is the most common medium for persuasion. Stylistic variations in how
individuals communicate can influence a number of processes and outcomes in a …

One of the authors of this chapter recently commented to a colleague,“If I read one more
paper that opens with that Allport quote about attitude as the “most distinctive and …

Two experiments are conducted to test a politeness theory-derived process model of
resistance to persuasion. Experiment 1 demonstrates that messages with more forceful …

Persuasive conversations for a social cause often require influencing other person's attitude
or intention that may fail even with compelling arguments. The use of emotions and different …