AI-based techniques for Ad click fraud detection and prevention: Review and research directions

RA Alzahrani, M Aljabri - Journal of Sensor and Actuator Networks, 2022 - mdpi.com
Online advertising is a marketing approach that uses numerous online channels to target
potential customers for businesses, brands, and organizations. One of the most serious …

User response prediction in online advertising

Z Gharibshah, X Zhu - aCM Computing Surveys (CSUR), 2021 - dl.acm.org
Online advertising, as a vast market, has gained significant attention in various platforms
ranging from search engines, third-party websites, social media, and mobile apps. The …

Deep learning for user interest and response prediction in online display advertising

Z Gharibshah, X Zhu, A Hainline, M Conway - Data Science and …, 2020 - Springer
User interest and behavior modeling is a critical step in online digital advertising. On the one
hand, user interests directly impact their response and actions to the displayed …

A comprehensive taxonomy on multimedia video forgery detection techniques: challenges and novel trends

W El-Shafai, MA Fouda, ESM El-Rabaie… - Multimedia Tools and …, 2024 - Springer
Thousands of videos are posted on websites and social media every day, including Twitter,
Facebook, WhatsApp, Instagram, and YouTube. Newspapers, law enforcement publications …

Deep structure learning for fraud detection

H Wang, C Zhou, J Wu, W Dang… - … conference on data …, 2018 - ieeexplore.ieee.org
Fraud detection is of great importance because fraudulent behaviors may mislead
consumers or bring huge losses to enterprises. Due to the lockstep feature of fraudulent …

[HTML][HTML] Click fraud detection for online advertising using machine learning

M Aljabri, RMA Mohammad - Egyptian Informatics Journal, 2023 - Elsevier
Advertising corporations have moved their focus to online and in-App advertisements in
response to the expansion of digital technologies and social media. Online advertising …

[图书][B] Cybercrimes: Critical issues in a global context

A Lavorgna - 2020 - books.google.com
This new textbook offers a systematic introduction to a wide array of cybercrimes, exploring
their diversity and the range of possible responses to them. Combining coverage of …

Metaverse concepts and marketing

IH Efendioglu - Handbook of research on consumer behavioral …, 2023 - igi-global.com
Metaverse is a virtual reality world where users can interact with each other, buy and sell
things, and fulfil their dreams through virtual reality or augmented reality. This technology …

Adveil: A private targeted advertising ecosystem

S Servan-Schreiber, K Hogan, S Devadas - Cryptology ePrint Archive, 2021 - eprint.iacr.org
This paper presents AdVeil, a private targeted advertising ecosystem with strong security
guarantees for end users. AdVeil is built around an untrusted advertising network which …

Threats to online advertising and countermeasures: A technical survey

MYK Chua, GOM Yee, YX Gu, CH Lung - Digital Threats: Research and …, 2020 - dl.acm.org
Online advertising, also known as web advertising or Internet marketing, is the means and
process of promoting products and services on the Internet, and it has been one of the …