Rural areas have been usually observed through agriculture; however, today, it is
broadened with various activities. In Serbia, it has been characterized by unbalanced …

In Serbia as a continental country, the tourism industry relies on city-break, spa and
mountain tourism, where ski resorts have primacy during the winter season. Even though the …

More and more people go/return to nature seeking recreation, relaxation, stress/anxiety
relief, socializing with like-minded persons, etc. Not all of them know what they can stumble …

This project addresses a timely issue in hospitality, how can a resort improve customer
satisfaction? The study targets Monchique Resort & Spa, aiming to improve its strategies …

Segmenting and targeting are essential marketing strategies for the hospitality industry to
better cope with seasonality fluctuations and address customer's needs, which isthe focus of …

This project addresses a timely issue in hospitality, how can a resort improve customer
satisfaction? The study targets Monchique Resort & Spa, aiming to improve its strategies …

Rural areas have been usually observed through agriculture; however, today, it is
broadened with various activities. In Serbia, it has been characterized by unbalanced …

Segmenting and targeting are essential marketing strategies for the hospitality industry to
better cope with seasonality fluctuations and address customer's needs, which is the focus of …