Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

Customer knowledge is one of the most noteworthy assets for firms to manage in order to
improve their products and gain competitive advantage while meeting the customer needs …

With intensifying competition and increasing dependence on external partners, open
innovation has been becoming an inevitable and prevalent strategy to achieve long-term …

Drawing upon the literature on knowledge management, leadership, and innovation, this
study investigates the possible associations among customer knowledge management …

The point of departure for this study is the understanding of customer relationship
management (CRM) as a set of technological solutions key for efficient business …

A synthesis of existing Industry 4.0 literature depicts that knowledge management and
decision making strategies are crucial factors for organizations. This article highlights the …

Research shows that big data analytics capability (BDAC) is a major determinant of firm
performance. However, scant research has theoretically articulated and empirically tested …

This study introduces the knowledge fusion taxonomy to understand the relationships
among traditional marketing analytics (TMA), big data analytics (BDA), and new product …

ABSTRACT Customer Relationship Management (CRM) has established itself as one of the
fastest growing business management technology solutions in recent years, which makes it …

Enterprises from different economic sectors play a fundamental role in furthering a
sustainable development in the region where it is inserted. However, it is the environmental …