Despite the increasing amount of attention paid to virtual reality (VR) tourism and the rising
importance of VR tourism, a theoretically integrated model of behavior has not been …

The metaverse promises an unimaginable future for digital travelers by enabling them to
gain unique experiences (eg, space travel) that would otherwise be impossible in non-virtual …

Since 2019, the number of journal articles on virtual reality (VR), augmented reality (AR) and
mixed reality (MR) has increased dramatically, but existing virtual technology literature …

Augmented reality (AR) has received increasing attention and has been utilized to enhance
the customer experience in museums. This study employs the Information System (IS) …

Digitalization influenced significant changes in marketing activities, giving them a digital
form. Implementing Augmented Reality (AR) technology aims to create a competitive …

The paper explores two dimensions of visitors' immersion into museum experience:
aesthetics and escapism. Following the socio-cultural activity theory, it examines the impact …

In approaching museum digitalisation, museum professionals are under-represented in
tourism research. Yet they are key stakeholders whose opinions can help refine tourism …

Psychological studies in the field of migration attest that social integration is enhanced by
social capital. Communities of origin and the ones of resettlement play different role in the …

Emergent digital technologies provide cultural heritage spaces with the opportunity to
reassess their current user journey. An immersive user experience can be developed that is …

ABSTRACT 'Live minting'is an emerging trend in exhibition design which offers visitors the
opportunity to mint an NFT memento in the exhibition. This paper examines three examples …