Currently, the whole world is facing various environmental crises, which have caused
serious harm to human society. Environmental crisis management is extremely important in …

El propósito de esta investigación es exponer el avance de la personalidad de marca (PM)
para fines de posicionamiento estratégico (PE) cuyo análisis involucre herramientas …

Indian luxury market is expected to grow tenfold in the next decade. Young consumers are
the key factor driving the growth of Indian luxury market. Yet, hardly any study has been …

With dramatic growth of consumption in Indian market, luxury fashion brands have become a
domain of growing interest to marketers, academicians and researchers. The study …

Globalization has strengthened the flow of information and technology across borders.
Sophisticated technological advancements have enabled rapidity in innovation and …

Globally, the luxury and premium spa and wellness industry is rising at an exponential rate.
Specifically, it is growing at 8%-10%. Now, consumers use them for well-being and …

Consumer need for uniqueness (CNFU) is a popular construct among western societies.
The construct has been tested under different conditions and has been found useful. In this …

Hotels provide various facilities like swimming pools, fitness centres, sports facilities, Wi-Fi
access, kids' entertainment zone, etc. to attract leisure tourists. Thus, the present study …

Consumer behavior involves the experience resulting from using the product or service, as
well as show we share our experience and opinions about the product with others. The way …

El propósito de esta investigación es exponer el avance de la personalidad de marca (PM)
para fines de posicionamiento estratégico (PE) cuyo análisis involucre herramientas …