When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020

Y Wang, Y Cheng, J Sun - Public Relations Review, 2021 - Elsevier
This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …

[PDF][PDF] Incorporating social media in public relations: A synthesis of social media-related public relations research

Y Wang - Public relations journal, 2015 - Citeseer
The development of social media has drawn growing attention from public relations
scholars. The current study examined the status, critical issues, and needed directions of …

What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations' Informational, Promotional, and Community-Building Messages

GD Saxton, RD Waters - Journal of public relations research, 2014 - Taylor & Francis
Although public relations scholarship has often discussed the possibilities of dialogue and
engagement using social media, research has not truly explored this dynamic. Instead …

Why we follow: An examination of parasocial interaction and fan motivations for following athlete archetypes on Twitter

EL Frederick, CH Lim, G Clavio… - … journal of sport …, 2012 - journals.humankinetics.com
An Internet-based survey was posted on the Twitter feeds and Facebook pages of 1
predominantly social and 1 predominantly parasocial athlete to ascertain the similarities and …

The blog-mediated crisis communication model: Recommendations for responding to influential external blogs

Y Jin, BF Liu - Journal of public relations research, 2010 - Taylor & Francis
Practitioners and academics are buzzing about the impact of the blogosphere on public
relations practices. Emerging evidence indicates that strategically managing blog-mediated …

[HTML][HTML] Do online review readers react differently when exposed to credible versus fake online reviews?

JM Kim, KK Park, MM Mariani - Journal of Business Research, 2023 - Elsevier
Marketing research on online reviews has attempted to understand the antecedents and
consequences of review manipulation. Building on the elaboration likelihood model (ELM) …

Out of bounds

JB Singer - Boundaries of journalism, 2015 - taylorfrancis.com
This chapter suggests that in an open media environment that presents no limits on who can
publish, journalists cite norms not only as identity markers of the professional news worker …

# WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event

M Blaszka, LM Burch, EL Frederick… - … Journal of Sport …, 2012 - journals.humankinetics.com
Sport organizations, teams, and athletes are growing constituencies that use socialmedia
platforms such as Facebook and Twitter to engage in dialogue with their respective …

Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics

M Taylor, ML Kent - Public relations review, 2010 - Elsevier
This article examines one issue in how public relations students are socialized in their
understanding of the value and power of social media in the practice of public relations. The …

Reasons to believe: Influence of credibility on motivations for using social networks

TJ Johnson, BK Kaye - Computers in human behavior, 2015 - Elsevier
One question that has troubled credibility researchers is why do people rely on media that
they do not deem credible? This question has also arisen with the coming of social media …