Images of food constitute salient visual stimuli in the mind of the consumer. They are
capable of promoting both feelings of hunger and the desire for food. It should not, then …

A growing body of empirical research now demonstrates that people associate different
basic tastes and taste words with specific packaging shapes. While it may be obvious that …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

The loss of a sense of humanness that stems from increasing mechanization, automation,
and digitization gives firms an impetus to develop effective ways to humanize products. On …

Background The number of health conscious consumers is increasing among different socio-
economic groups all over the world. The food industry and technology should be able to …

Can basic tastes, such as sweet, sour, bitter, salty, and possibly also umami, be conveyed by
means of colour? If so, how should we understand the relationship between colours and …

Packaging plays an important role on attracting the consumers' attention and creating
hedonic and sensory expectations, which may affect actual product experience. The present …

Taste perception results from integrating all the senses. In the case of audition, research
shows that people can associate certain auditory parameters (eg, pitch) with basic tastes …

The visual aspects of packaging design (think here of color and form, or image mold) are
critical to the success or failure of many of the products on the supermarket shelf. While a …

When it comes to eating and drinking, multiple factors from diverse sensory modalities have
been shown to influence multisensory flavour perception and liking. These factors have …