The study aims to investigate the impact of shopping motivation on consumers' intention to
buy green apparel. The study adopted the theory of shopping motivation (utilitarian and …

Purpose The purpose of this paper is to investigate the impact of store characteristics (ie
product availability, product quality, store layout, employee politeness, décor, music, lighting …

To effectively solve environmental pollution and resource waste problems caused by the
rapid growth of express packaging waste, government intervention is needed in the …

Purpose The purpose of this paper is to combine the elaboration likelihood model and
hedonic/utilitarian values into a coherent model of shopping motivational values for online …

The purpose of this study was to validate hedonic shopping motivations as a fivefactor
model in the South African context. While utilitarian shopping motives are grounded in …

In the past decade, considerable amount of researches investigated the influence of hedonic
and utilitarian shopping values on consumer behavioral intention. Accordingly, this has …

This research adopts shopping motivation theory (utilitarian and hedonic) as a framework.
The aim of this research is to investigate the impact of shopping motivation on consumers' …

This study aims to investigate:(1) how store cues (ie, product quality, availability, variety, 4
price, store layout, decoration, staff politeness, music, aroma, and lighting) affect the …

This study examines the frequency and purposes of reading online reviews among
Generation Y consumers across different product types. It analyses how the propensity of …

This research tests the efficacy of object-based storytelling to satisfy hedonic consumer
motivations in the retail setting by digitally attaching narrative stories to products. The …