The rapid development of e-commerce in Indonesia makes the competition in this business
increasingly fierce. This study aims to determine and analyze the effect of e-service quality, e …

With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

Augmented Reality (AR) has received increased attention over the last years, both from
managers and scholars alike. Various studies in the marketing discipline have tackled …

Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …

In today's academic world, some academicians, researchers and students have begun
employing Artificial Intelligence (AI) language models, eg, ChatGPT, in completing a variety …

There is growing concern amongst policy makers, managers and academic researchers
over the role that social media plays in spreading misinformation, widely described as 'Fake …

This study aims to investigate the interplay of visitor engagement, authenticity, and
destination image in driving revisit and electronic word of mouth (eWOM) intentions of …

Drawing on social learning theory, this study investigates the relationship between (hedonic
& utilitarian motivations) and online purchase intention (OPI) under Chinese social …

Communication platforms are undergoing a transition from physical to digital spaces. The
Internet has radically changed the business scenario wherein people have become the …

This study investigates the relationship between information characteristics and consumers'
behaviours in regards to electronic word of mouth, such as information quality, information …