Even though management research on caste is growing, it is not yet on a clear trajectory to
realize its vast potential due to varying terminology and framing of caste, the limited …

Abstract The Base of Pyramid (BoP) narrative has been dominated by the consumption
perspective, as compared to producers' perspective. The literature on the constraints faced …

Macromarketing is definitionally concerned with systems—marketing, markets and society—
and their interactions. This paper lays out a case for systems research in macromarketing …

This research enriches the field's perspective on value and argues that to seriously address
inequality during the next 50 years, consumer research must explore processual aspects of …

The global refugee crisis reveals refugees and other forcibly displaced persons (FDP) are
uniquely vulnerable consumers on a dynamic pathway precipitated by trigger events that …

The Marketing-Systems-as-the-Public-Good framework proposed in this article outlines the
general principles of interpreting change in marketing systems. The framework advances a …

The extant review studies on the Base/bottom of the Pyramid (BoP) have paid inadequate
attention to the producer and entrepreneur roles of the poor. This review article exclusively …

Macromarketing provides the conceptual ground to understand marketing dynamics in a
systems setting. Social marketing offers an implementation platform through which collective …

Although enduring relationships between buyers and sellers encourage subsistence market
consumers to shop at a particular retailer, these relationships have a negative side. This …

Diaspora diplomacy is a nascent field of policy and study. Nevertheless, it is becoming more
integrated into public diplomacy. This chapter lays out how and why governments are …