Purpose–The purpose of this paper is to review, critique and develop a research agenda for
the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo …

Digital native advertising is a subtle form of digital advertising that is integrated closely with
its context. Practitioners are increasingly assigning budgets to this advertising strategy. On …

As digital and social media continue to grow in terms of usage and advertising expenditures,
the advertising industry has been forced to develop innovative strategies. One such strategy …

New digital technologies have dramatically changed the way firms communicate and
interact with consumers via digital media. In this digital era, what does the future of …

Despite the increasing popularity and advantage of native advertising on social media,
advertisers are concerned about the possibility of native ads misleading consumers …

Marketers are being inundated with social media metrics, but there is little consensus on
what one should be measuring, let alone how these measures inform marketing strategy …

The advertising industry has a direct carbon footprint but also contributes to climate change
by stimulating unsustainable economic growth, promoting climate-harmful consumerism …

This research examines consumers' perceptions of personalized advertising (PA), a new
and emerging trend in online advertising, within the context of social networking sites. The …

This research studies Chinese luxury consumers based on their personal value and
explores what dimensions of luxury value Chinese luxury consumers are shopping for when …

Using the pleasure, arousal, and dominance (PAD) model, this study seeks to extend
existing knowledge about consumers' activities in online retail environments by focusing on …