Artificial intelligence solutions for digital marketing

D Dumitriu, MAM Popescu - Procedia Manufacturing, 2020 - Elsevier
The technological evolution of recent years has put the industries on the move. Marketing
has reached a point in its evolution where adapting to digital trends is an imperative …

The Cross-Generational Impacts of Digital Remarketing: An Examination of Purchasing Behaviours among Generation Z and Generation Y

K Israfilzade, N Guliyeva - Futurity Economics&Law, 2023 - futurity-econlaw.com
The dynamically evolving digital environment makes crucial the remarketing, a strategy used
to re-engage consumers who previously showed interest in a product or service. However …

Direct answers in Google search results

A Strzelecki, P Rutecka - IEEE Access, 2020 - ieeexplore.ieee.org
This study aims to explore Google's new “featured snippet”(a direct answer that appears in
web search results) to better understand the method of extracting and displaying such …

Featured snippets results in Google web search: an exploratory study

A Strzelecki, P Rutecka - Marketing and Smart Technologies: Proceedings …, 2020 - Springer
In this paper, authors analyzed 163412 keywords and results with featured snippets
collected from localized Polish Google search engine. A methodology for retrieving data …

Internet Wizard for Enhancing Open-Domain Question-Answering Chatbot Knowledge Base in Education

K Mzwri, M Turcsányi-Szabo - Applied Sciences, 2023 - mdpi.com
Chatbots have gained widespread popularity for their task automation capabilities and
consistent availability in various domains, including education. However, their ability to …

The snippets taxonomy in web search engines

A Strzelecki, P Rutecka - … , BIR 2019, Katowice, Poland, September 23–25 …, 2019 - Springer
In this paper authors analyzed 50 000 keywords results collected from localized Polish
Google search engine. We proposed a taxonomy for snippets displayed in search results as …

Análisis de respuestas enriquecidas en Google

S Sanchez-Cuadrado, J Morato - Scire: representación y organización del …, 2023 - ibersid.eu
En recuperación de información web, los motores de búsqueda como Google incluyen
funcionalidades que devuelven respuestas directas a las consultas de los usuarios. Estas …

Featured Snippets Comparison in Six European Languages

A Strzelecki, P Rutecka - Marketing and Smart Technologies: Proceedings …, 2021 - Springer
This paper provides 743,798 keywords and results with featured snippets retrieved from the
Google search engine. It presents a comparison of featured snippets displayed in six …

Pengembangan Kawasan Perdesaan Margomarem Melalui Digital Branding Guna Meningkatkan Mutu Media Promosi

MA Ahmadi - Journal of Exploratory Dynamic Problems, 2024 - edp.web.id
Abstract Kawasan Perdesaan Margomarem merupakan kawasan desa wisata yang
memuliki potensi pada wisata alam, sejarah, dan budaya yang branding utamanya …

[PDF][PDF] Адаптація цифрового маркетингу до штучного інтелекту; Adapting digital marketing to artificial intelligence

ТІ Мшвідобадзе, Л Осадзе… - … ; Economic Bulletin of …, 2023 - ev.nmu.org.ua
Методи. За останні роки маркетинг досяг точки еволюції, коли адаптація до цифрових
тенденцій є важливою. У багатьох ситуаціях платформи, які використовуються для …