Uniting the tribes: Using text for marketing insight

J Berger, A Humphreys, S Ludwig… - Journal of …, 2020 - journals.sagepub.com
Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …

TaleBrush: Sketching stories with generative pretrained language models

JJY Chung, W Kim, KM Yoo, H Lee, E Adar… - Proceedings of the 2022 …, 2022 - dl.acm.org
While advanced text generation algorithms (eg, GPT-3) have enabled writers to co-create
stories with an AI, guiding the narrative remains a challenge. Existing systems often …

Afrisenti: A twitter sentiment analysis benchmark for african languages

SH Muhammad, I Abdulmumin, AA Ayele… - arXiv preprint arXiv …, 2023 - arxiv.org
Africa is home to over 2,000 languages from more than six language families and has the
highest linguistic diversity among all continents. These include 75 languages with at least …

The narrative arc: Revealing core narrative structures through text analysis

RL Boyd, KG Blackburn, JW Pennebaker - Science advances, 2020 - science.org
Scholars across disciplines have long debated the existence of a common structure that
underlies narratives. Using computer-based language analysis methods, several structural …

Narrative theory for computational narrative understanding

A Piper, RJ So, D Bamman - … of the 2021 Conference on Empirical …, 2021 - aclanthology.org
Over the past decade, the field of natural language processing has developed a wide array
of computational methods for reasoning about narrative, including summarization …

How quantifying the shape of stories predicts their success

O Toubia, J Berger… - Proceedings of the …, 2021 - National Acad Sciences
Narratives, and other forms of discourse, are powerful vehicles for informing, entertaining,
and making sense of the world. But while everyday language often describes discourse as …

Seeing your life story as a Hero's Journey increases meaning in life.

BA Rogers, H Chicas, JM Kelly, E Kubin… - Journal of Personality …, 2023 - psycnet.apa.org
Meaning in life is tied to the stories people tell about their lives. We explore whether one
timeless story—the Hero's Journey—might make people's lives feel more meaningful. This …

Wisdom from words: The psychology of consumer language

J Berger, G Packard - Consumer Psychology Review, 2023 - Wiley Online Library
Abstract Language plays a fundamental role in every aspect of life. But only recently has
research begun to understand the role of language in consumer behavior. This paper offers …

Beauty in artistic expressions through the eyes of networks and physics

M Perc - Journal of the Royal Society Interface, 2020 - royalsocietypublishing.org
Beauty is subjective, and as such it, of course, cannot be defined in absolute terms. But we
all know or feel when something is beautiful to us personally. And in such instances …

Fakeflow: Fake news detection by modeling the flow of affective information

B Ghanem, SP Ponzetto, P Rosso, F Rangel - arXiv preprint arXiv …, 2021 - arxiv.org
Fake news articles often stir the readers' attention by means of emotional appeals that
arouse their feelings. Unlike in short news texts, authors of longer articles can exploit such …