Commodification and thinning margins of insurers have increased competition in the
industry. Accessing accurate data and its meaningful analysis is becoming vital. The rise of …

Purpose The purpose of this paper is to identify and predict the key factors that influenced
the usage intention of over the top (OTT) services by consumers. This was done by applying …

The paper conceptualises digital technology as a source of innovation in value co-creation
(VCC) at the bottom of pyramid (BOP) markets through fieldwork focused on vegetable …

Purpose The purpose of the article is to develop a new institutional approach to build the
social market economy, which would allow balancing traditions and innovations, stability …

During the last decade, the insurance business in India has expanded fast and introduced
several novel products. The insurance sector has a significant contribution to the Indian …

Strategic social advantage in firms has emerged as a concept that balances the social and
fiscal goals of firms. Towards this end, restructuring organizational designs to reduce …

Purpose The purpose of this study is to identify the major factors influencing the adoption of
health-care wearables in generation Z (Gen Z) customers in India. A conceptual framework …

Purpose The purpose of the paper is to model and develop recommendations for regulating
the development of social market economy under the influence of noneconomic factors …

Purpose The purpose of this study was to ascertain how real options investment perspective
could be applied towards monetization of customer futures through the deployment of …

Purpose The purpose of the paper is to study the problem of socio-economic inequality from
the positions of the neo-institutional economic theory, to determine the causal connections of …