Pharmaceutical marketing is an essential societal activity that ensures the availability of
medicines at the right time and place. Pharmaceutical marketers also provide timely …

The scope and complexity of current pharmaceutical business practices and innovations
provide managers with a broad variety of challenges in terms of the organisational structure …

Purpose The increased awareness among consumers and strong competition have forced
companies to put extra efforts and fulfill their social responsibility along with earning profits …

Purpose This research paper aims to investigate the impact of pharmaceutical marketing on
the prescription behavior of physicians. It further examines whether the use of various …

ABSTRACT The Physicians-Drug Representative (PDR) relationship is a concerning ethical
issue in the medical field. Negative effects resulting from these interactions affect major …

This study explores the diverse marketing strategies employed by pharmaceutical
companies, examining how these strategies navigate the industry's unique regulatory and …

Introdução: A indústria farmacêutica faz parte de um mercado competitivo e de
investimentos grandes em pesquisa, desenvolvimento, produção e marketing de produtos …

Background After receiving an application from the manufacturer in July 2001, Health
Canada expedited the approval of DUKORAL in February 2003 as an “oral, inactivated …

The purpose of this qualitative phenomenological study is to explore how external
influences, such as advertising directed at consumers, affect African American physicians to …

The pharmaceutical industry is one of the most powerful and profitable industries in the
world, valued at over a trillion dollars. People need and will always need medicine, but the …