When a weak-brand firm and a strong-brand firm source from a common contract
manufacturer, the weak-brand firm may advertise this relationship to promote its own …

With the rapid development of e-commerce, a large number of online platforms specialising
in fresh product have entered the market. Previous studies have rarely considered how to …

Documented cases of sustainable initiatives of firms show that green efforts in one market
often have spillover effects on other markets. The critical question is, how do firms harness …

Container shipping has become an emission-intensive industry; existing regulations,
however, continue to display limitations. Technical emissions reduction measures require …

When a branded firm offers a new product at a quality level different from that of its existing
product (s), some bias is often present as consumers are affected by the quality of the …

Specialty hospitals tend to negotiate higher commercial insurance payments, even for
relatively routine procedures with comparable clinical quality across hospital types. How …

Cost reduction investment is relevant for manufacturers to achieve competitive advantage.
This article investigates the choice of cost reduction mode in a supply chain with one original …

This study investigates the time-varying return spillovers among the gold and oil markets
and the Chinese equity subsectors using a network system representation. The results of the …

Firms form various alliances or use brand extensions to enter new markets in order to
improve their operational efficiency and create a positive spillover. However, they do not …

This paper studies pricing strategies of competing retailers offering substitutable products in
multiple product categories. For such retailers, in addition to accounting for within-category …