Customer feedback is one of the most critical parameters that determine the market
dynamics of product development. In this direction, analyzing product-related complaints …

In the technological age, the phenomenon of complaint letters published on the Internet is
increasing. Therefore, it is important to automatically classify complaint letters according to …

The purpose of this study was to analyze the effect of service recovery variables consisting
of distributive justice, procedural justice and interactional justice on customer loyalty with …

The present study is an attempt to empirically examine the influence of three broad
components of technology, organisation, and environment, ie, the TOE model on social …

Background: Social media penetration is considerably growing globally. It is becoming the
most effective marketing platform that different firms and businesses use in building long …

Customers make purchases through a multi-stage, omnichannel process, which now
extends to social media. A loyalty loop can be achieved when an existing customer …

The last 10 years have seen a phenomenal increase in interest in social networks, and as
these networks have evolved, it has been much more accessible to use sites like Twitter …

Sažetak Završni rad bavi se temom komuniciranja poslovnih organizacija i javnosti putem
društvenih mreža. Društvene mreže omogućile su brzu i dvosmjernu interakciju, pritom …

RESUMO O engajamento tem sido compreendido como manifestações comportamentais,
nas quais os consumidores realizam ações voluntárias em relação a determinada marca …

Small business information technology consulting owners lack strategies to sustain their
businesses beyond 5 years financially. Small business owners are concerned with …