Innocence versus coolness: the influence of brand personality on consumers' preferences
W Feng, Y Xu, L Wang - Journal of Product & Brand Management, 2024 - emerald.com
Purpose Building on the theory of brand psychological ownership, this paper aims to explore
the mediating role of brand psychological ownership in the relationship between brand …
the mediating role of brand psychological ownership in the relationship between brand …
Constructing generational identity through counterfeit luxury consumption
Purpose This paper aims to theorize counterfeit luxury consumption among millennials from
a generational identity perspective. Design/methodology/approach The paper proposes and …
a generational identity perspective. Design/methodology/approach The paper proposes and …
Is being emotionally inexpressive cool?
Despite a recognition that consumers want to be cool and value cool brands, the literature
has only just begun to delineate what makes things cool. Writing by scholars, quotes by …
has only just begun to delineate what makes things cool. Writing by scholars, quotes by …
[HTML][HTML] “酷” 的图式——戴墨镜可能引发的具身效应
马宁 - Advances in Psychology, 2021 - hanspub.org
本研究旨在探究墨镜是否会通过激活“酷” 的身份图式, 对人际间温度的感知,
以及物理温度的感知产生“降温效应”. 研究共包括2 个实验, 两个实验的自变量都为眼镜的类型 …
以及物理温度的感知产生“降温效应”. 研究共包括2 个实验, 两个实验的自变量都为眼镜的类型 …