This review article provides reflections on the state of the art of research in conjoint analysis—
where we came from, where we are, and some directions as to where we might go. We …

This paper overviews three primary branches of the industrial organization literature with
behavioral consumers. The literature is organized according to whether consumers:(1) have …

Problem definition: We study the adherence to the recommendations of a decision support
system (DSS) for clearance markdowns at Zara, the Spanish fast fashion retailer. Our focus …

The paper addresses an issue largely discussed in the field of Forecasting and in many
future-oriented scientific and professional disciplines, but less frequently considered in the …

Consumers with inequity aversion experience some psychological disutility when buying
products at unfair prices. Empirical evidence and behavioral research have suggested that …

We study profit allocation rules for joint replenishment among retailers under a carbon cap-
and-trade policy. In particular, we consider retailers' altruistic behavior when designing the …

We study the effects associated with overconfidence in distribution channels, where
overconfidence is defined as a decision maker's cognitive bias in perceiving the expected …

The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon,
considering that firms may improve profitability through price discrimination. In this paper, we …

Firms are increasingly using technology to enable targeted, or “personalized,” pricing
strategies. In settings where prices are transparent to all consumers, however, there is the …

The authors analytically and experimentally evaluate how firms make decisions in a two-
stage dyadic channel, in which firms decide on investments in the first stage and then on …