The effect of augmented reality experience on loyalty and purchasing intent: an application on the retail sector
Due to mobile applications have become popular in marketing activities, many retail
businesses have begun to launch their Augmented Reality (AR) applications. The …
businesses have begun to launch their Augmented Reality (AR) applications. The …
User experience measurement of adaptive online module system using user experience questionnaire
Abstract Traditionally, research in Human-Computer Interaction (HCI) kept focusing on
system usability. Nowadays, user experience is also taken into consideration …
system usability. Nowadays, user experience is also taken into consideration …
Spherical image QoE approximations for vision augmentation scenarios
B Bauman, P Seeling - Multimedia Tools and Applications, 2019 - Springer
Augmented Reality (AR) devices are commonly head-worn to overlay context-dependent
information into the field of view of the device operators. One particular scenario is the …
information into the field of view of the device operators. One particular scenario is the …
[HTML][HTML] Combined Framework of Multicriteria Methods to Identify Quality Attributes in Augmented Reality Applications
This study proposes a combined framework of multicriteria decision methods to describe,
prioritize, and group the quality attributes related to the user experience of augmented reality …
prioritize, and group the quality attributes related to the user experience of augmented reality …
[HTML][HTML] Artificial Intelligence and Social Computing, Vol. 122, 2024, 217-229
J Hei - Artificial Intelligence and Social Computing, 2024 - books.google.com
Augmented reality technology is characterised by its mobile, practical, multimodal, and data-
driven trend. This paper presents a design framework that employs Al and augmented reality …
driven trend. This paper presents a design framework that employs Al and augmented reality …
Hyper/Actual Immersiveness Scale to Evaluate Experiences in Mixed Reality Using Design Thinking
F Chehimi - … Research Network: 5th International Conference, iLRN …, 2019 - Springer
Mixed Reality (MR) has steadily proliferated to become one of the most trending
technologies now. In order to maintain this progressive momentum, delivering highest …
technologies now. In order to maintain this progressive momentum, delivering highest …