Agricultural communications literature has indicated scientists are struggling to make
information salient to consumers. Prior studies have examined the efficacy of message …

Abstract The Glass Walls project is a series of videos created by the American Meat Institute
that works to create increased transparency regarding agricultural industry practices …

This study focused on Corporate Social Responsibility (CSR) within agribusiness–an
industry confronted with particularly high expectations from its societal environment. This …

Precision farming is becoming crucial in the ongoing agricultural revolution due to its
enhanced economic and ecological sustainability in food production compared to …

June 2020 retail beef prices were 25.1% higher than prices in June 2019 (USDA ERS,
2020). The strain of the COVID-19 pandemic has had on the beef industry encouraged some …

Agricultural organizations have encouraged farmers and others involved in the agricultural
industry to discuss their experiences with consumers and to have meaningful conversations …

The livestock sector is facing numerous challenges due to a transformation process caused
by animal welfare concerns and environmental impacts. Different stakeholders in this …

When it comes to food, consumers are increasingly concerned with the welfare of the
livestock used to produce it. To display transparency and build trust with patrons, businesses …

The public has more choices than ever when it comes to choosing media, which has led to
gaps in knowledge across members of the public. Investigating motivational differences …

This phenomenological study explored how agricultural influencers on Instagram are
communicating the portrayal of transparency on social medias. This study utilized semi …