Digital technologies and platforms such as computers, mobile devices and social media
have changed the way consumers and service providers interact with each other during the …

This study compares the marketing mix tactics of two large dairy brands in India, Nandini
and Amul, with a focus on market competitiveness. This research tries to discover how these …

Digital marketing (DM) is a versatile and continuously evolving strategy that harnesses the
internet and various digital devices to promote goods and services. This approach has …

The enhancement of “dual-teacher” teacher quality and digital teacher training represents a
pressing need in the development of university faculty. This paper delves into the essence of …

According to NM Joshi,“employee welfare” refers to all the efforts that businesses make on
behalf of their workers that go above and beyond the requirements outlined in the Factories …