Choice-based conjoint (CBC) analysis features prominently in market research to predict
consumer purchases. This study focuses on two principles that seek to enhance CBC …

We study consumers' purchase behavior on daily deal websites (eg, Groupon promotions)
using individual clickstream data on the browsing history of new subscribers to Groupon …

Objectives This study reviews simulation studies of discrete choice experiments to determine
(i) how survey design features affect statistical efficiency,(ii) and to appraise their reporting …

We introduce a novel Bayesian hierarchical model for consumer preference analysis,
addressing two significant challenges in this domain. First, it accommodates preference …

Questionnaires for adaptive choice-based conjoint analysis aim at minimizing some
measure of the uncertainty associated with estimates of preference parameters (eg …

Discrete choice experiments are a popular stated preference tool in health economics and
have been used to address policy questions, establish consumer preferences for health and …

This paper analyzes partnerships between foreign and domestic firms as a source of
signaling advantages, considering the case of virtual codesharing in aviation. Virtual …

This work deals with consumers' preferences about coffee. Firstly, a choice experiment is
performed on a sample of potential consumers. Following this, a sensory test involving the …

In this manuscript, we propose an innovative approach to studying consumers' preferences
for coffee, which integrates a choice experiment with consumer sensory tests and chemical …

Abstract Problem Definition: Omnichannel retailers face hard choices when they decide how
to improve the way they serve their customers. They use such levers as improving delivery …