The goal of this research was to test to what extent sustainability efforts (vs. lack of
sustainability efforts) moderate the relationships among consumers' brand attractiveness …

This study aims to identify the interrelationships among the three variables–corporate social
responsibility (CSR) engagement, consumer-company identification (CC identification), and …

The purpose of this research is to discover the extent to which prospective higher education
students still in secondary education might identify with international branch campuses and …

Football is an industry that Branding and its foundation, brand identity, it has extremely
important in. so that researchers have proposed specific brand models in countries with …

The impact of companies' social strategies, such as corporate social responsibility (CSR)
and brand activism, on corporate advantages like economic and reputational gains has …

Este estudo teve por objetivo desenvolver um modelo de mensuração sobre a identificação
com a marca. Este construto compreende a congruência entre a imagem pessoal e a …

Objective-This study was conducted to propose and test a conceptual model to resolve
research gaps on customer satisfaction factors in the public sector of service companies …

The concept of consumer-brand identification is fundamental to the understanding of how,
when, and why brands help consumers articulate their identities. Not surprisingly then, a …

Of particular importance to academics and practitioners in the marketing discipline is the
ability to identify means of building deep, committed and enduring relationships with …

With the emergence of online social networks and entrepreneur projects, crowdfunding is
gaining popularity to raise money for a new project. In the online crowdfunding platform, the …