The hospitality industry is highly vulnerable to pandemics. However, little is known about
how pandemics alter travelers' evaluations of hospitality services. Therefore, this study …

Background of the study Nowadays, the business pattern is changing globally. The business
organization is influenced customers to purchase their necessary goods and services from …

This article bridges two important subjects in strategy: competitor analysis and interfirm
rivalry. Through a refined conceptualization of competitor analysis, the article introduces two …

The economic importance of retailing is constantly increasing, as can be seen from the
development of many countries across Europe, America and Asia. In highly developed …

Technological developments have digitized consumer behavior all over Indonesia. This has
become the basis for the emergence of e-commerce, a digital business system that is widely …

Penelitian ini dilakukan untuk menganalisis faktor label halal dan harga dalam
mempengaruhi keputusan pembelian kosmetik Wardah. pasar industri halal di Indonesia …

Tujuan akan dicapai adanya penelitian ini adalah untuk menguji dan menganalisis
pengaruh kualitas produk, persepsi harga dan citra merek terhadap kepuasan konsumen …

Business Marketing Management (BMM) over the Internet has been receiving a “lot of ink” in
current periodicals and to a lesser degree in academic literature. Practice changes so …

Las redes sociales son espacios de socialización e interacción, y tienen, dentro de sus
muchas características, la posibilidad de que las personas se expresen y hagan referencia …

Seeks to emphasise the importance of branding in the European beer market. Attention is
consigned to assessing the implications of effective branding within the context of the overall …