This study investigates the behavioural intentions of museum visitors towards Virtual Reality
(VR) technology, spanning the years 2010–2023. It evaluates literature quality, explores …

This review explores the Metaverse, focusing on user perceptions and emphasizing the
critical aspects of usability, social influence, and interoperability within this emerging digital …

A metaverse is a three-dimensional virtual space (3D VS) where businesses and individuals
worldwide can engage, interact, communicate, transact, and exchange information in real …

The emerging concept of the metaverse, which blends digital and physical realms to offer
immersive user experiences, presents a disruptive opportunity for businesses operating in …

In recent years, continued advancements in 5G and other communications technologies,
coupled with the disruptions in physical interactions brought about by the COVID-19 …

A metaverse is a three-dimensional virtual space (3D VS) where businesses and individuals
worldwide can engage, interact, communicate, transact, and exchange information in real …

Metaverse is an emergent technology that facilitates consumer interaction and participation
in various activities within an integrated virtual environment. Considering the Metaverse's …

The metaverse has enormous potential to provide customers with novel experiences and
support brand capabilities. Therefore, ensuring a high-quality customer experience in the …

Purpose The purpose of this study is to investigate the antecedents of metaverse adoption
intention amongst Muslim students by expanding the technology acceptance model (TAM) to …

Metaverses may present innovative channels for business and finance, education, and
workplaces. Drawing from the Diffusion of Innovation Theory and the Unified Theory of …