ABSTRACT Market System Dynamics (MSD) and Constructivist Market Studies (CMS) have
both emerged to return markets to the center of marketing thought. Arguing that the two fields …

Purpose: The research investigates the presence of technology ideologies in consumer
discourse on tourism and hospitality robots. Design/methodology/approach: Using a …

As a result of the rapid evolution of computer culture, social media and networking websites
now provide the primary socialisation platforms for individuals across the world. With …

The sharing economy (SE) includes economic, social, and technological arrangements to
promote collaborative relations between users and providers willing to share assets through …

Despite heightened interest, sales of smart wearables are growing slower than expected
compared to sales of mainstream consumer electronics. Recent research into the adoption …

This study seeks to capture the evolution (emergence, diffusion, and transformation) of the
retail fashion industry in Pakistan from largely unorganized to modern commerce retail. In …

Ubiquitous but elusive, fun flows through the fabric of contemporary consumer experiences,
enticing marketers to weave the societal pursuit of fun throughout customer journeys …

Today, a constant exchange of knowledge and experiences between consumers and
brands is taking place all over the internet and in social media (SM). SM platforms are …

The influence of digital platforms can assembly and intermediate connections, relations, and
interactions in the sharing economy (SE). However, there is an opportunity to explain the …

Digital advertising is one of the most dominant elements of a communication mix.
Consumption choices refer to the journey where consumers make decisions based on the …