The emergence and evolution of service-dominant (SD) logic (Vargo and Lusch 2004a) has
drawn increasing attention toward the integration of resources, especially intangible and …

Background: The adoption of systems thinking within social marketing is illustrated by the
emerging literature relating to systems social marketing and macro-social marketing …

During the last decade, service-dominant (SD) logic (1) has taken a series of significant
theoretical turns,(2) has had foundational premises modified and added and (3) has been …

Service-dominant (SD) logic, a service-centered orientation that reframes the purpose and
process of economic exchange, has developed over the last 15 years into a metatheoretical …

This manuscript addresses growing concerns about the impact and relevance of the
marketing discipline and its ability to replicate itself through common theoretical, empirical …

Purpose Addressing calls for broadening social marketing thinking beyond “individualistic”
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach …

Service research highlights the utility of adopting a service ecosystem approach to studying
service innovation. It suggests that service innovations can arise from challenging and …

Purpose This paper aims to provide a review of the extant literature on value creation and
destruction in social marketing services for social change, for the purposes of developing a …

In article explicating Socially Responsible Marketing (SRM), they provide the argument for
marketers (and their organizations) to act to benefit society. Organizations should actively …

This study evaluated the branding of a slum project as a social marketing initiative to
transform the Jodipan slum area into a tourism village in the city of Malang. An action …