Thinking outside the 'box': A discussion of sports fans, teams, and the environment in the context of COVID-19
In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …
global pandemic. The paper looks at the impact of sport stadium closures from three …
[HTML][HTML] Affective outcomes of membership in a sport fan community
B Mastromartino, JJ Zhang - Frontiers in psychology, 2020 - frontiersin.org
In this mini-review, we shed light on the important, yet under researched topic area in sport
management–understanding the role that emotion plays for members of sport fan …
management–understanding the role that emotion plays for members of sport fan …
Sport and the Pandemic
PM Pedersen, BJ Ruihley, B Li - … on Covid-19's impact on the …, 2021 - api.taylorfrancis.com
This book takes a close look at how the sport industry has been impacted by the global
coronavirus pandemic, as entire seasons have been cut short, events have been canceled …
coronavirus pandemic, as entire seasons have been cut short, events have been canceled …
Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined
the factors that would constitute a sense of membership in a sport fan community, the impact …
the factors that would constitute a sense of membership in a sport fan community, the impact …
(Dis) Innovative digital strategy in professional sport: Examining sponsor leveraging through social media
B Mastromartino, ML Naraine - International Journal of Sports …, 2022 - emerald.com
Purpose The purpose of this study was to examine the effectiveness of social media
strategies of sport organizations when an unexpected absence of relevant content occurs …
strategies of sport organizations when an unexpected absence of relevant content occurs …
The viable system model's support to social responsibility
T Štrukelj, D Zlatanović, J Nikolić, SS Zabukovšek - Kybernetes, 2021 - emerald.com
Purpose The consequences of human social irresponsibility urge socially responsible
reactions. The authors expose the consequences of socially irresponsible behaviour and …
reactions. The authors expose the consequences of socially irresponsible behaviour and …
Sport attendance behavior spectrum: motivators, constraints and context
KC Mayer, E Hungenberg - International Journal of Sports Marketing …, 2020 - emerald.com
Purpose The purpose of this paper was to explore a new sport attendance behavior
spectrum framework where sport consumer behavior is not derived from just a dichotomy of …
spectrum framework where sport consumer behavior is not derived from just a dichotomy of …
La influencia en redes sociales durante los eventos deportivos:" Los casos de Twitter en los Mundiales de Ciclismo en Pista de Londres (Reino Unido) 2016, y …
JM Lamirán Palomares - 2022 - riunet.upv.es
[ES] Las redes sociales han provocado un gran cambio en la manera en la que los eventos
deportivos son consumidos en la actualidad, ya que consiguen generar una conversación y …
deportivos son consumidos en la actualidad, ya que consiguen generar una conversación y …
[HTML][HTML] David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community
Pilota, played using the hands, is a niche sport with origins dating back to Greco-Roman
times. In the Valencian region of Spain, an indigenous version of the sport is played with …
times. In the Valencian region of Spain, an indigenous version of the sport is played with …
Pro softball fan segments: a two-step cluster analysis
Purpose Niche sports such as women's professional sport leagues face many challenges to
developing and expanding their fan base. Understanding sport fans, segmenting consumer …
developing and expanding their fan base. Understanding sport fans, segmenting consumer …