Thinking outside the 'box': A discussion of sports fans, teams, and the environment in the context of COVID-19

B Mastromartino, WJ Ross, H Wear, ML Naraine - Sport in Society, 2020 - Taylor & Francis
In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …

[HTML][HTML] Affective outcomes of membership in a sport fan community

B Mastromartino, JJ Zhang - Frontiers in psychology, 2020 - frontiersin.org
In this mini-review, we shed light on the important, yet under researched topic area in sport
management–understanding the role that emotion plays for members of sport fan …

Sport and the Pandemic

PM Pedersen, BJ Ruihley, B Li - … on Covid-19's impact on the …, 2021 - api.taylorfrancis.com
This book takes a close look at how the sport industry has been impacted by the global
coronavirus pandemic, as entire seasons have been cut short, events have been canceled …

Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications

B Mastromartino, JJ Wang, DW Suggs… - Communication & …, 2022 - journals.sagepub.com
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined
the factors that would constitute a sense of membership in a sport fan community, the impact …

(Dis) Innovative digital strategy in professional sport: Examining sponsor leveraging through social media

B Mastromartino, ML Naraine - International Journal of Sports …, 2022 - emerald.com
Purpose The purpose of this study was to examine the effectiveness of social media
strategies of sport organizations when an unexpected absence of relevant content occurs …

The viable system model's support to social responsibility

T Štrukelj, D Zlatanović, J Nikolić, SS Zabukovšek - Kybernetes, 2021 - emerald.com
Purpose The consequences of human social irresponsibility urge socially responsible
reactions. The authors expose the consequences of socially irresponsible behaviour and …

Sport attendance behavior spectrum: motivators, constraints and context

KC Mayer, E Hungenberg - International Journal of Sports Marketing …, 2020 - emerald.com
Purpose The purpose of this paper was to explore a new sport attendance behavior
spectrum framework where sport consumer behavior is not derived from just a dichotomy of …

La influencia en redes sociales durante los eventos deportivos:" Los casos de Twitter en los Mundiales de Ciclismo en Pista de Londres (Reino Unido) 2016, y …

JM Lamirán Palomares - 2022 - riunet.upv.es
[ES] Las redes sociales han provocado un gran cambio en la manera en la que los eventos
deportivos son consumidos en la actualidad, ya que consiguen generar una conversación y …

[HTML][HTML] David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community

G Sanahuja-Peris, V Agulló-Calatayud, R Blay-Arráez - Sustainability, 2021 - mdpi.com
Pilota, played using the hands, is a niche sport with origins dating back to Greco-Roman
times. In the Valencian region of Spain, an indigenous version of the sport is played with …

Pro softball fan segments: a two-step cluster analysis

C Mumcu, N Lough - International Journal of Sports Marketing and …, 2022 - emerald.com
Purpose Niche sports such as women's professional sport leagues face many challenges to
developing and expanding their fan base. Understanding sport fans, segmenting consumer …