A decade of online advertising research: What we learned and what we need to know
Y Liu-Thompkins - Journal of advertising, 2019 - Taylor & Francis
Since the appearance of the first banner ad, online advertising has evolved significantly and
now accounts for a substantial portion of all advertising spending. As online advertising tools …
now accounts for a substantial portion of all advertising spending. As online advertising tools …
Behaviorally targeted location-based mobile marketing
Marketers increasingly use behavioral targeting in location-based mobile marketing
(LBMM). However, highly personalized marketing messages like this may backfire by …
(LBMM). However, highly personalized marketing messages like this may backfire by …
An empirical analysis of location-based mobile advertising—Determinants, success factors, and moderating effects
The emergence of Location-Based Mobile Advertising (LBA) on mobile phones is a recent
phenomenon that has profoundly changed consumers' shopping behavior. In this context …
phenomenon that has profoundly changed consumers' shopping behavior. In this context …
Trustworthy Localization in IoT Networks: A Survey of Localization Techniques, Threats, and Mitigation
The Internet of Things (IoT) has revolutionized the world, connecting billions of devices that
offer assistance in various aspects of users' daily lives. Context-aware IoT applications …
offer assistance in various aspects of users' daily lives. Context-aware IoT applications …
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
S Van de Sanden, K Willems… - The Role of Smart …, 2022 - taylorfrancis.com
The announcement of beacon technology in 2013 created a wave of excitement among
pioneering retailers and marketing leaders, allowing them to send location-based messages …
pioneering retailers and marketing leaders, allowing them to send location-based messages …
An exploratory investigation of shopper behaviour in an immersive virtual reality store
Shopper research has long been undertaken with physical simulated stores and desktop‐
operated virtual stores. However, recent developments in motion‐tracked virtual reality offer …
operated virtual stores. However, recent developments in motion‐tracked virtual reality offer …
An approach to assessing shopper acceptance of beacon triggered promotions in smart retail
This paper studies shopper acceptance for using beacons in the purchase process. The
main goal is to examine shopper response to beacon-triggered promotions and propose a …
main goal is to examine shopper response to beacon-triggered promotions and propose a …
Establishing a paradigm: A systematic analysis of interactive advertising research
T Daugherty, V Djuric, H Li… - Journal of Interactive …, 2017 - Taylor & Francis
This study presents a review of the advertising literature published in the Journal of
Interactive Advertising (JIAD) through the application of a paradigm funnel. The technique is …
Interactive Advertising (JIAD) through the application of a paradigm funnel. The technique is …
Platform affects of geolocation
A Leszczynski - Geoforum, 2019 - Elsevier
This paper engages the intensifying integration of digital location ('geolocation') and
platforms via affect. I mobilize affect as both a theoretical framework and an analytic to …
platforms via affect. I mobilize affect as both a theoretical framework and an analytic to …
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Smartphone apps allow retailers to track the location of their customers and provide the
opportunity to reach them with location-based mobile ads. However, the efficacy of these …
opportunity to reach them with location-based mobile ads. However, the efficacy of these …