A decade of online advertising research: What we learned and what we need to know

Y Liu-Thompkins - Journal of advertising, 2019 - Taylor & Francis
Since the appearance of the first banner ad, online advertising has evolved significantly and
now accounts for a substantial portion of all advertising spending. As online advertising tools …

Behaviorally targeted location-based mobile marketing

SF Bernritter, PE Ketelaar, F Sotgiu - Journal of the academy of marketing …, 2021 - Springer
Marketers increasingly use behavioral targeting in location-based mobile marketing
(LBMM). However, highly personalized marketing messages like this may backfire by …

An empirical analysis of location-based mobile advertising—Determinants, success factors, and moderating effects

OT Kurtz, BW Wirtz, PF Langer - Journal of Interactive …, 2021 - journals.sagepub.com
The emergence of Location-Based Mobile Advertising (LBA) on mobile phones is a recent
phenomenon that has profoundly changed consumers' shopping behavior. In this context …

Trustworthy Localization in IoT Networks: A Survey of Localization Techniques, Threats, and Mitigation

G Pettorru, V Pilloni, M Martalò - Sensors, 2024 - mdpi.com
The Internet of Things (IoT) has revolutionized the world, connecting billions of devices that
offer assistance in various aspects of users' daily lives. Context-aware IoT applications …

In-store location-based marketing with beacons: from inflated expectations to smart use in retailing

S Van de Sanden, K Willems… - The Role of Smart …, 2022 - taylorfrancis.com
The announcement of beacon technology in 2013 created a wave of excitement among
pioneering retailers and marketing leaders, allowing them to send location-based messages …

An exploratory investigation of shopper behaviour in an immersive virtual reality store

A Schnack, MJ Wright… - Journal of Consumer …, 2020 - Wiley Online Library
Shopper research has long been undertaken with physical simulated stores and desktop‐
operated virtual stores. However, recent developments in motion‐tracked virtual reality offer …

An approach to assessing shopper acceptance of beacon triggered promotions in smart retail

N Đurđević, A Labus, D Barać, M Radenković… - Sustainability, 2022 - mdpi.com
This paper studies shopper acceptance for using beacons in the purchase process. The
main goal is to examine shopper response to beacon-triggered promotions and propose a …

Establishing a paradigm: A systematic analysis of interactive advertising research

T Daugherty, V Djuric, H Li… - Journal of Interactive …, 2017 - Taylor & Francis
This study presents a review of the advertising literature published in the Journal of
Interactive Advertising (JIAD) through the application of a paradigm funnel. The technique is …

Platform affects of geolocation

A Leszczynski - Geoforum, 2019 - Elsevier
This paper engages the intensifying integration of digital location ('geolocation') and
platforms via affect. I mobilize affect as both a theoretical framework and an analytic to …

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

PE Ketelaar, SF Bernritter, TJ van Woudenberg… - Journal of Business …, 2018 - Elsevier
Smartphone apps allow retailers to track the location of their customers and provide the
opportunity to reach them with location-based mobile ads. However, the efficacy of these …