Remapping the sport brandscape: A structured review and future direction for sport brand research
Despite consistent interest in sport brands and the multitude of brands in the sport
ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this …
ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this …
Non-fungible tokens: a research primer and implications for sport management
Non-fungible tokens (NFTs) have gained considerable media attention and sparked growing
public interest. NFTs are unique units of data recorded on a permanent ledger or blockchain …
public interest. NFTs are unique units of data recorded on a permanent ledger or blockchain …
Instagram marketing (2015–2021): A review of past trends, implications, and future research
Instagram is a social media platform that has quickly evolved from a photo-sharing
application to a successful marketing tool. It holds various business opportunities, and its …
application to a successful marketing tool. It holds various business opportunities, and its …
[图书][B] Sport consumer behaviour: Marketing strategies
All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …
The new wave of influencers: Examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
This article brings together scholarship on communication theory, influencer marketing, and
personal branding to examine a new type of social media influencer—the college athlete …
personal branding to examine a new type of social media influencer—the college athlete …
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Most collegiate athletes in the United States monetize their name, image, and likeness (NIL)
through social media influencer marketing. This provides an opportunity to examine the …
through social media influencer marketing. This provides an opportunity to examine the …
Introducing the contentpreneur: Making the case for research on content creation-based online platforms
Entrepreneurs are characterized by their quests to generate creative, novel opportunities
and acquire the resources critical to fund their success (Amit and Han, 2017; Drover et al …
and acquire the resources critical to fund their success (Amit and Han, 2017; Drover et al …
'Best run club in the world': Manchester City fans and the legitimation of sportswashing?
C Kearns, G Sinclair, J Black… - … review for the …, 2024 - journals.sagepub.com
The term sportswashing has been discussed and analysed within academic circles, as well
as the mainstream media. However, the majority of existing research has focused on one-off …
as the mainstream media. However, the majority of existing research has focused on one-off …
Charting a new path: Regulating college athlete name, image and likeness after NCAA v. Alston through collective bargaining
This study examines the remaining options for sport managers to balance the interests of
college athletes and the National Collegiate Athletic Association (NCAA) in regulating …
college athletes and the National Collegiate Athletic Association (NCAA) in regulating …
Exercising power: A critical examination of National Collegiate Athletic Association discourse related to name, image, and likeness
Although name, image, and likeness policy officially changed on July 1, 2021, actions
leading up to this policy modification provide insight into the desires and perspectives of the …
leading up to this policy modification provide insight into the desires and perspectives of the …