Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand
managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is …

Collaborative consumption in the fashion industry has been put forward as a way to
overcome current challenges of the 'take-make-use-dispose'economic system that is …

Purpose The purpose of this paper is to explore swap-shops, which emerged as part of the
collaborative consumption phenomenon, by investigating what the implications are of …

Purpose This research paper aims to examine consumers' perceptions and behaviours
towards “pre-loved luxury fashion products” and focusses on analysing the moderating …

Green luxury is a promising stream in the environmental marketing and sustainable
development literature. Yet, scholars are still investigating why green consumers show a …

Scholars agree that the environmental and societal impacts of consumption require greater
attention, and need examining in more diverse market contexts. This editorial essay focuses …

Purpose Currently, fashion rental is suggested as being a way to bring about sustainability
in the fashion industry. Although there has been some success for brands in this space, as of …

Purpose Drawing on goal framing theory, this study aims to investigate consumer values
and perceived readiness to engage in secondhand luxury consumption, a form of pro …

Purpose Seeking ways towards a sustainable future is the most dominant socio-political
challenge of our time. Marketing should have a crucial role to play in leading research and …

This paper cross-fertilizes regional innovation and place branding studies using the firm as
the focal point of theoretical and empirical exploration. It explores how business innovation …