Worldwide, companies are increasingly making claims about their current climate efforts and
their future mitigation commitments. These claims tend to be underpinned by carbon credits …

Plastic production has been increasing at enormous rates. Particularly, the
socioenvironmental problems resulting from the linear economy model have been widely …

The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …

The marketing discipline today constitutes a great paradox. The nation stands deeply
troubled. It seeks solutions to grave problems both within and without its own society …

Organizations operating in the Business-to-Business (B2B) ecosystem across the globe are
committed to net zero initiatives to achieve sustainability across business processes. In this …

This paper addresses the global imperative of tackling environmental challenges,
particularly in the context of the carbon-intensive oil and gas (O&G) industry, which is one of …

Intersectionality remains largely underutilized within marketing. To address this gap, this
article synthesizes literature to provide tools for incorporating intersectionality into marketing …

We propose the EGARCH-MIDAS-CPU model, which incorporates the leverage effect and
climate policy uncertainty (CPU) to model and forecast European Union allowance …

Most PSS configuration models only consider the value proposition of customers and PSS
providers, while little attention has been paid to the value proposition of the environment. In …

Retailer involvement and consumer eco-consciousness are two critical considerations for
firms when designing comprehensive carbon footprint reduction (CFR) plans. This paper …