Contribution of middle-income economies in literature pertaining to customer loyalty: A critical appraisal

T Gulati, S Shankar - Indian Journal …, 2023 - indianjournalofentrepreneurship …
Purpose: A retrospective investigation was carried out to critically appraise the research
inputs of middle-income economies in the extant literature on the theme of customer loyalty …

Mapping corporate social responsibility research: A bibliometric analysis

RK Sawhney, P Goel, S Bhardwaj - Transnational Marketing Journal, 2022 - ceeol.com
Corporate social responsibility (CSR) is a multidisciplinary concept which has gained
attention with numerous exploratory, descriptive and empirical research conducted …

The Impact of social media platforms on consumer purchasing behavior in online shopping

A Khattab - ERU Research Journal, 2024 - erurj.journals.ekb.eg
This research aims to investigate the impact of social media channels on consumer
behavior. This research is quantitative and qualitative; the data is collected by conducting a …

A Bibliometric Analysis of Scientific Publications on Customer Loyalty in the Insurance Industry

S Singla, HK Sawhney - Metamorphosis, 2023 - journals.sagepub.com
This bibliometric analysis makes a deliberate attempt to convey quantitative and qualitative
knowledge on loyalty with regard to the insurance industry. The study includes an …

Corporate social responsibility: a roadmap toward customer loyalty–Proposing a research framework

FE Jiddi - SHS Web of Conferences, 2021 - shs-conferences.org
This paper seeks to explore the path that links corporate social responsibility (CSR) to
customer loyalty as previous studies have confirmed that no direct link seems to exist …