Over the past two decades, scholarly interest in employer branding has strongly increased.
Simultaneously, however, employer branding research has developed into a fragmented …

This study questions the relevance of Berthon, Ewing, and Hah (2005) employer brand
equity (EmpAt) scale, which measures five dimensions of employer attractiveness: economic …

The way Jobseekers apply for jobs has drastically changed due to the rise of digital
technology. With the rise of social media Jobseekers nowadays typically utilize social …

Employer branding is an effective marketing tool that helps organisations in projecting their
distinct image in the minds of potential applicants and positioning them as an employer of …

In increasingly competitive labour markets, attracting and retaining talent has become a
prime concern of organisations. Employers need to understand the range of factors that …

Abstract The Semantic Brand Score (SBS) is a new measure of brand importance calculated
on text data, combining methods of social network and semantic analysis. This metric is …

Purpose This paper aims to design, develop and validate an instrument to measure
employer branding by considering existing employee perceptions. Design/methodology …

The war for talent has led organizations to develop a strong employer brand to attract and
retain skilled employees. Few studies have examined the antecedents and consequences of …

The resource-based view of the organization has shifted the attention from tangible assets to
intangible ones. The focus is on employees' mental contributions as the nucleus of a …

The transformation of a capital-intensive to knowledge-driven economy has marked the
beginning of a new epoch in business doing. Carrying out business activities in an …