This research conducts an extensive bibliometric analysis to explore trends and patterns in
administrative law and forensic accounting within the digital era. Utilizing the Web of …

Purpose Extant literature shows that gamification is an effective tool for enhancing customer
brand engagement. However, there is a need for a structured review of the literature on how …

This study examines how the four dimensions of brand gestalt—story, sensescape,
servicescape, and stakeholders—influence customer satisfaction and loyalty within a …

Customer engagement behaviors on physical and virtual engagement platforms | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

This paper examines the parallel meditation of brand love and brand image between brand
experience and brand loyalty. Data were collected, distributed online among car consumers …

Purpose A growing challenge for organizations is to keep their brand relevant and
connected to consumers. This can be achieved by connecting the consumer not only …

This manuscript theorises the use of heroism in marketing by analysing selected
representations of the army hero in contemporary advertising. Adopting the discourse …

This article examines 'brand love'in a cross-cultural sample from New Zealand and China.
Rather than interpersonal love, Howden's model of spiritual love was applied in this …

Purpose This study investigates the mediating role of brand love in two important
relationships: first, corporate social responsibility (CSR)–word-of-mouth (WoM) intentions …

Purpose Sports leagues, such as Major League Soccer (MLS), aim at expanding their
audience at global level through alternative media other than television (TV). Brazil stands …