Media sosial pada saat ini menjadi suatu media yang sangat populer untuk menyampaikan
opini oleh masyarakat di Indonesia. Melalui media sosial pengguna dapat dengan mudah …

Technological developments have revolutionized the means through which organizations
approach their marketing strategy. With increasing internet penetration, social media …

" This book presents the ways in which three key issues of the modern world–transformation,
digitalisation and sustainability–may be combined for the greater good and highlights which …

Digital video content has growing into a global business phenomenon during last few years,
the prosperity and success of digital video contents heavily relies on the continuance usage …

The authors analyze the classical and modern approaches to consumer behavior. The main
behavior characteristics depend on whether the digital or physical consumer is. The …

Emerging technologies have transformed different industrial eras. Recent Industry 5.0 has
created various innovative technologies, including big data, artificial intelligence (AI), the …

El presente proyecto de investigación, surge a partir del reconocimiento de las tendencias
de compra y consumo por internet que se ha ido incrementando en los últimos años y que …

Today, with the widespread use of the internet, the concept of digital consumer comes to the
fore as well as the traditional consumer concept. Many countries and sectors have been …

Penelitian kuantitatif merupakan pendekatan ilmiah yang menggunakan angka dan statistik
untuk mengukur variabel-variabel yang diteliti. Metode ini melibatkan pengumpulan data …

Teknolojinin ve yeni nesillerin, marka mirasına dayanan ürünlerin hızla değişen ihtiyaçlara
ve yaşam tarzlarına hitap etme yeteneğini sorguladığı günümüzde lüks markalar,'Y …