Drivers to green consumption: A systematic review
Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …
however, the rise in environmental concern is not accompanied by a parallel growth of …
Attention and choice: A review on eye movements in decision making
This paper reviews studies on eye movements in decision making, and compares their
observations to theoretical predictions concerning the role of attention in decision making …
observations to theoretical predictions concerning the role of attention in decision making …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
Sensory aspects of package design
Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …
sensory customer experience. It can affect attention, comprehension of value, perception of …
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Technological advances in eye tracking methodology have made it possible to unobtrusively
measure consumer visual attention during the shopping process. Mobile eye tracking in field …
measure consumer visual attention during the shopping process. Mobile eye tracking in field …
Nudging healthier food and beverage choices through salience and priming. Evidence from a systematic review
High rates of overweight, obesity and chronic disease are partly attributable to an increased
prevalence of poor dietary choices, which are in part due to the modern environment being …
prevalence of poor dietary choices, which are in part due to the modern environment being …
Algorithmic consumers
MS Gal, N Elkin-Koren - Harv. JL & Tech., 2016 - HeinOnline
Harvard Journal ofLaw & Technology Volume 30, Number 2 Spring 2017 Page 1 Harvard
Journal ofLaw & Technology Volume 30, Number 2 Spring 2017 ALGORITHMIC CONSUMERS …
Journal ofLaw & Technology Volume 30, Number 2 Spring 2017 ALGORITHMIC CONSUMERS …
Neuromarketing: Marketing research in the new millennium
Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …
Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram
The ubiquity of social media platforms that increasingly foreground visuals over text has led
to a rise in organization-generated visual content. This study addresses an underexamined …
to a rise in organization-generated visual content. This study addresses an underexamined …
Picking your brains: Where and how neuroscience tools can enhance marketing research
The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …
in marketing has improved our understanding of cognitive, neuronal, and emotional …