Our understanding of creativity has come a long way from when it was considered to be a
mystical power. Indeed, creativity has grown into a defined cognitive process that can be …

Cause-related marketing (CRM) refers to charitable donation contingent on consumer
purchase of a product by supporting a specific cause that is linked to a non-profit …

Four studies demonstrated that making people feel more entitled leads them to be more
creative. In Study 1, entitlement was manipulated through a writing prompt task, and entitled …

Charities are constantly looking for new and more effective ways to engage potential donors
in order to secure the resources needed to deliver services. The current work demonstrates …

A newly emerging stream of research suggests creativity can be fruitfully explored, not as an
outcome variable, but as a contributor to the general cognitive and behavioral responding of …

The invention of the Post-it Note is often touted as an example of the triumph of the creative
process. Several accidents and failed products serendipitously came together to create a …